This dilemma happens with everyone – How To Rank a Website in UK- USA …???
Do you also want to rank your website in both UK or USA?
Would I be right in saying that the client would like to rank in both UK and US?
If so, this is possible. What I would recommend is to create a new geo-location subfolder for the US site. Something as simple as website.com/us/ would do.
From there, you would set up the US subfolder as basically its own website. That starts with adding the right kind of hreflang schema code for the subfolder.
There is a fantastic guide here on Moz by Aleyda Solis on how to set up an international SEO structure. You can find it here.
This hreflang generator tool, also from Aleyda, can help you generate the right code to add to the subfolder.
From there, as mentioned you’re basically treating the subfolder as it’s own individual site. That means you can build new links to it, you should have unique content within it, and you can even set up its own individual GWT account – meaning you can set the geolocation settings in there too.
The benefit of this approach is that it would allow your client to keep the current site as-is, and not jeopardise it, while also setting up a site for the US audience. Of course, you could do exactly the same thing on a new TLD – but that might be difficult as you’re using the .com already (and besides, I like global sites using a .com /country/ subfolder setup)
Is there’s any difference between ranking in Google.com and ranking in Google.co.uk?
we will tell you, yes, there is a significant difference.
(1) search engines factor in location data and location-specific content when displaying results and (2) it can be assumed that people have a tendency to include location keywords when searching for businesses online.
Today we’re sharing with you some practical tips on how to rank in Google UK.
1. Add “UK” in your URL
Needless to say, a .co.uk domain name indicates to search engines that your location is in the UK. Notice that practically all websites ranking on the first page for “digital marketing agencies” in Google.co.uk has .co.uk domain names.
A UK-specific page
Here is a sample URL: www.domain.com/keyword/uk. Pay attention to the last item in this results and see how the URL is formatted: Clientlix.com/agencies/uk/
A UK-specific blog category
If you’re using WordPress, Squarespace, even Hubspot, you can assign specific URL slugs to your blog categories. Use categories and tags to incorporate “UK”.
A few UK-specific blog posts
It’s always best if you can regularly publish blog content that’s specific to your target location. Whenever you do this, tag the posts properly, link them to each other internally, and make sure to link all of them to your main UK page.
2. Earn links from high authority .co.uk websites
Link building will always be relevant to SEO, and in this case, you get a lot of value from having .co.uk websites linking back to your own.
Let’s go back to the SERPs of the keyword “digital marketing agencies”.
The words “UK” or “United Kingdom” are not indicated in Koozai’s URL or anywhere in the page except on the footer, which bears their UK address.
So, if the keyword “UK” is not in the URL and not prominent on the page as well, what do you think makes the page rank so well in Google.co.uk?
Certainly this is a combination of many factors, but I’m willing to bet that a lot of it has to do with an old but powerful link the website gained from a DA 100, UK-based news site, BBC.co.uk.
This tells us one thing–that gaining links from various .co.uk websites will add a lot of value to your website’s SEO, but getting a link from high authority .co.uk websites will speed up the process.
Not to mention, it will potentially solidify your rankings for years to come.
It’s always a challenge to acquire high-quality links, but that shouldn’t keep you from thinking of creative ways to capture these high-authority websites’ attention. You’ll never know which one will generously link back to you.
Thanks For Reading How To Rank a Website in UK- USA
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